Analytics
26.08.2020
Understand more about your universe of fans than ever before. Identify who they are and follow how each fan interacts with your brand. Use personalized loyalty content, rewards, and payment incentives to motivate specific behaviours and to energise your business and the involvement of your sponsors and commercial partnerships.
Data is valuable if it can be applied to business questions. Our Customer Data Platform will help you understand the lifetime value of your fans– it focuses on delivering precise insight, gathered across thousands of game day, digital and commercial data points to better support your business growth and build brand value.
Discover your fans.
Latest Articles
Fortress at the 149th Kentucky Derby
08.05.2023
It was another successful Kentucky Derby for the Fortress team, and it was bigger than ever. At this year’s event – As well as the five others in the week leading up to it – We managed primary access control, secondary access control for VIPs/Clubs, and parking scanning. We used a variety of devices ranging […]
Taylor Swift’s Eras Tour Comes to Texas
03.04.2023
It was a three-night spectacle at AT&T Stadium in Arlington, Texas. Over 200 Fortress handhelds let in more than 200,000 fans to Taylor Swift’s sold-out Eras Tour shows, where we managed both Primary and Secondary Access Control for VIP fans with floor access and early entry. Big thanks to our client the Dallas Cowboys for […]
Access Control Project Launched at Nashville Predators
27.03.2023
Our pods now welcome fans of the Nashville Predators to Bridgestone Arena – We’re excited to provide a new client and NHL team with the latest in Fortress technology.
New Fortress Loyalty Program Featured in Sports Business Journal
07.03.2023
Our latest project with Sporting Kansas City – The new loyalty program “Sporting Blue Rewards” – Was featured in Sports Business Journal. “Fortress, which has developed rewards programs for teams in the NFL, NHL, MLS and MLB, helped Sporting KC assemble its fan loyalty program by tying together disparate technologies. Fans’ mobile wallet, the loyalty platform […]
Austin FC Kicks Off MLS Season
28.02.2023
This past weekend Austin FC kicked off the club’s third MLS Season at Q2 Stadium – Primary and Secondary Access Control was provided by Fortress.