A glimpse into Arsenal’s match day programme from last week which featured our new partnership with Barclays on ‘My Arsenal Rewards’ launching ahead of the 2021/2022 season.

The scheme will be delivered in partnership with Barclays Bank and Fortress GB, the sports loyalty and technology specialists.

Barclays have partnered with fan engagement specialists, Fortress GB, to launch a new membership scheme for sports teams, which aims to deepen the connection between a club and its fans and open up new commercial revenue opportunities in the process. The collaboration involves a tie-up between one of the UK’s largest banks and a sports technology company with clients in sports leagues around the world, including all major US leagues (NFL, NBA, MLB, MLS and NHL), and 16 of the 20 teams in the English Premier League.