Fortress, the world’s leading provider of fan engagement solutions in professional sports, today announced that it was selected by the Phoenix Suns to develop Arena Cash, an exclusive stored value program offered to members of the SixthMan season ticket program.

London’s Wembley Stadium will become the first sports stadium in the UK to offer contactless ticketing for fans. The system, which will be powered by global ticketing technology specialists Fortress GB, will allow fans to enter live events with contactless tickets added to the Apple Wallet mobile app on their iPhone or Apple Watch.

New York Jets President Neil Glat discussed with SportTechie digital ticketing, the future of virtual reality and the team’s social influencer program

It is said that, “greatness is a lot of small things, done well everyday.” For a sports team, being “great” does not just mean (nor totally rely upon) on field performance. Being great off the field is just as important.

The Montreal Canadiens in October launched its Club 1909 fan program, an initiative to unite the team’s fans from around the globe. The program rewards fans with points for interacting with the team in different ways, from attending games in person to watching on television or even just sharing team-related hashtags and messages on Twitter.

One would think that with this display of sheer exuberance that the T-Shirt was worth dying for – but no it is just a simple T-Shirt with the team/sponsor name on. Try and sell it outside the game and I’m pretty sure that most would walk on by without even a second glance. So the question is – what is going on here? Guest post by Richard Pinnick, SVP, Global Business Development at Fortress GB.